A Digital Twin Platform of The Customer Journey for Future Advanced Services
Lead: Sheffield Hallam University
PI: Dr, Sara Mountney
Professor Vicky Story, Dr Tracy Ross, Dr Andrew May and Dr Melanie King, Loughbough University;
Professor Shengfeng Qin, Northumbria University; Prof Jamie Burton, Manchester Business School and Dr Kawaljeet Kapoor (ASG/OIM), Aston Business School.