• Ali Bigdeli

DEAS+ at ServitizationLive!


A showcase of leading DEAS+ funded industrial research in servitization was presented at Servitization Live at the International Convention Centre, Birmingham, 4 to 6 October 2021.

Follow this link to watch the presentations from the following speakers:


Professor Roger Maull, University of Exeter

Introduction to DEAS+.

Dr. Melanie King, Loughborough University

ROSCO, Exploring future advanced services developments and collaborations for a ROSCO using a systems thinking approach.

Dr Phil Davies, Henley Business School

Digitally Enhanced Advanced Rail Signalling Services (DEARRS).

Dr Zsofia Toth, Durham University

Improve accessibility and flexibility of counselling through digitally enhanced counselling service delivery models during and beyond COVID-19.

Dr Sara Mountney, Sheffield Hallam

Development of a digital twin proof of concept for DEAS Value delivery system.

Dr Victor Guang Shi, AMRC, University of Sheffield

Development of a digital twin proof of concept for DEAS Value delivery system.

Iain McKechnie, The Advanced Services Group

Future research activity building on DEAS+ research


Thee projects, and other research funded by DEAS+, also featured showcase boards detailing their research.

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